The Belle Rock group recently commissioned a survey of online casinos within the UK. The target group researched were female online casino players from the UK and their preferred online choices.
It was found that between 2007 & 2010 the number of female online casino players in the UK grew by a staggering amount putting the number of women players almost on a par with the number of male online casino players. The figures for 2011 show 48.38% of players were women while 51.62% of players were men! Pretty close!
So why are more women turning to online gaming? Well, it is suggested that women are attracted to the now safer-than-ever environment of online gaming and of course, the comfort and convenience of playing from your own home!
The game preferences of both genders fall into the traditional segments with more males playing poker, roulette and favouring sports betting while the women stick to bingo & slots as their preferred choices!
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