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Ladies LOVE playing bingo in their free time

03.10.2010

That’s no surprise to you bingo fans now is it! But it is now claimed that Online bingo is an activity that is, in the main, played by women.

Recent research suggests 70% of those who log-on to play bingo are in fact women.
When it comes to land-based bingo halls, this figure drops slightly to 60%.

One of the main reasons for this figure showing women to be more active playing online bingo must surely be based on the marketing which is certainly slanted at being more attractive to women.

Traditionally of course, the age-old stereotype of the avid bingo fan is the image of an older member of the blue-rinsed brigade which of course is not so relevant anymore. Now more younger women are also getting involved and coming back for more! There is no doubt that the online bingo companies are finding it a challenge to confront this stereotype and entice more men the game.

Most often, bingo promotions are married up with brands and TV-related brands that appeal to women, for example, brands such as the X-Factor and Stricty Come dancing and Tombola Bingo’s partnership with Emmerdale.
  
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