The B2B division of 888 Holdings PLC - Dragonfish, has today announced an agreement in conjunction with MTV Networks in the UK & Ireland to supply a bingo product to launch on the Dragonfish network.

The launch of the bingo offering will be MTV Networks’ first foray into the world of online gaming. The new brand Up Your Bingo will receive its marketing exposure via the MTV and VIVA networks, both through TV and online channels. They expect to go live in July.

Joining the Dragonfish bingo network affords companies the benefit of hosting capabilities, bespoke design, expert web building and a tip top management service including round-the- clock customer risk management, chat hosting, customer support and immediate liquidity.

Senior Vice President of Digital Media, MTV Networks International Philip Bourchier O’Ferrall,
said:“We are thrilled to have signed this new deal with Dragonfish, marking our first online gaming initiative. At a time when the online gaming market is expanding partnerships such as this provide not only responsible but also enjoyable gaming opportunities.”

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